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Segmentation

Marketing Tools

+9

Unleashing the Power of Klaviyo: Email Marketing for E-commerce

Nov 20, 2023

•

6 min read

Unleashing the Power of Klaviyo: Email Marketing for E-commerce

Kannan Kasi
Kannan Kasi

Marketo

+7

Lead Nurturing Made Easy with Marketo: Tips and Tricks

Oct 3, 2023

•

4 min read

Lead Nurturing Made Easy with Marketo: Tips and Tricks

Kannan Kasi
Kannan Kasi

Productivity Tips

+4

Customer Segmentation Strategies: Personalizing Your Marketing Approach

Sep 27, 2023

•

6 min read

Customer Segmentation Strategies: Personalizing Your Marketing Approach

Kannan Kasi
Kannan Kasi

Customer Life Time Value [CLV]

+18

How to use Marketing Analytics to grow your Business?

Sep 19, 2023

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4 min read

How to use Marketing Analytics to grow your Business?

Kannan Kasi
Kannan Kasi

Customer Insights

+16

Marketing Analytics Demystified: Making Data-Driven Decisions

Sep 19, 2023

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4 min read

Marketing Analytics Demystified: Making Data-Driven Decisions

Kannan Kasi
Kannan Kasi

Acquisition

+15

Reviving Stale Leads: Re-engagement Tactics for Sales Teams

Sep 13, 2023

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6 min read

Reviving Stale Leads: Re-engagement Tactics for Sales Teams

Kannan Kasi
Kannan Kasi

Customer Insights

+9

The Importance of Broad and Deep Data for Marketers to Maintain Competitiveness

Jul 12, 2023

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4 min read

The Importance of Broad and Deep Data for Marketers to Maintain Competitiveness

Kannan Kasi
Kannan Kasi

LinkedIn 101

+13

LinkedIn 101

Jun 15, 2022

•

1 min read

LinkedIn 101

Kannan Kasi
Kannan Kasi

Large Account Management

+3

Customer Profitability

Mar 30, 2022

•

2 min read

Customer Profitability

Kannan Kasi
Kannan Kasi

Customer Focus

+12

How to split the Accounts?

Jul 20, 2021

•

3 min read

How to split the Accounts?

Kannan Kasi
Kannan Kasi

Sales Motivation

+8

Why do you find Pizza Hut next to Domino’s?

Nov 2, 2020

•

2 min read

Why do you find Pizza Hut next to Domino’s?

Kannan Kasi
Kannan Kasi

Sales

+3

Life Time Value [LTV] of a Customer

Nov 2, 2015

•

1 min read

Life Time Value [LTV] of a Customer

Kannan Kasi
Kannan Kasi

Segmentation

Segmentation

Nov 2, 2015

•

2 min read

Segmentation

Kannan Kasi
Kannan Kasi
Growth Signals | B2B growth intelligence — pricing, funnels & conversion.

Growth Signals | B2B growth intelligence — pricing, funnels & conversion.

Practical insights on B2B growth, pricing strategy, and funnel optimization — from 30+ years in the field. No fluff. Just signals worth acting on.


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